Approach

A strategic approach means thinking about policy early on and focusing as much on keeping out of the spotlight as reacting to external events or lobbying for change.

This is a more effective and less costly way to protect your brand and grow your business.

• 1. Anticipate

  Understand who and how you challenge. We can offer insight and advice on how you challenge the status quo, how you will be received by the public, policy makers and markets around the world.

• 2. Prepare

  Address your challenges in advance. Many potential risks can be mitigated before you reach the public arena, massively reducing cost and damage to your brand in the long-term.
• 3. Educate

  Inform and influence key stakeholders. Everyone needs a baseline of education to have an informed debate. We present the facts early on and in a targeted way, before views become entrenched.
  On this basis we can influence the public policy environment.

• 4. Adapt

  Respond to and engage with your audience. In order to advance we sometimes need to change. This may be in our strategy and messaging or it may be in product and policies. Collaborating with partners, competitors and policy makers to adapt the policy environment can prove a great strength.

• 5.Defend

  Sometimes you have to fight and defend. You may have done everything you are supposed to have done but you have wound up on the wrong side of the public discourse. When things turn against you we can help recapture the tone of the debate, overcome assumptions and misconceptions, and put you back in control.